Selecta 2027 Poinsettia Catalog

Our 2027 Poinsettia catalog is filled with new varieties you can't wait to grow! This interactive catalog is created with FlippingBook, a service for streaming PDFs online. Check it out! Try our search function to find what you need fast or share a page directly with friends and colleagues.

Poinsettias 2027

New Poinsettias FOR 2027

POINSETTIA POINTERS Advice from Our Technical Expert

Table of Contents Trialed for Your Region................................................2 Your Region's Rockstar Red.......................................3 Whites NEW Christmas Canvas......................................4 NEW White Christmas.........................................5 Series NEW Holly Berry™................................................6 NEW Wonderland..................................................7 Christmas Beauty™...........................................8-9 Early Elegance™....................................................10 Sky™........................................................................... 11 Christmas Chorus.................................................12 Christmas Glory™.................................................13 Christmas Feelings™...........................................16 Christmas Aurora™..............................................17 Christmas Joy™.....................................................18 Christmas Wish™.................................................27 Reds Christmas Eve Red........................................14-15 Christmas Bells®....................................................19 Christmas Cheer..................................................20 Christmas Royale.................................................21 Christmas Mouse® Red......................................22 Christmas Candle................................................23 Christmas Song...................................................24 Christmas Magic™ Red......................................25 Christmas Spirit...................................................26 Standout Varieties ............................................... 28-30 Lazzeri Varieties ........................................................... 31 Supply Chain from YecaFlora .......................... 32-33 Growing Recommendations ............................ 34-39 Culture Guides Propagation....................................................40-41 Finishing.......................................................... 42-48 Root & Sell Stations .................................Back Cover

WHITE CHRISTMAS PAGE 5

James Doukas Technical Lead and Poinsettia Product Manager James assists growers with production throughout the crop cycle. His specialties include genetic selection, propagation and finishing. Watch for his helpful pointers throughout this catalog.

HOLLY BERRY ™ SERIES PAGE 6

Key To Symbols

WONDERLAND ™ SERIES PAGE 7

PLANT VIGOR:

HABIT:

LOW

NARROW

MEDIUM-LOW

NORMAL

MEDIUM

WIDE

MEDIUM-HIGH

RESPONSE TIME:

HIGH

Max out your shipments with mini varieties! The next trend in poinsettias is mini! This season, think big by growing mini versions of your favorite poinsettias. You’ll fit more plants per rack and save money on shipping. Look for our mini versions throughout these pages!

GREAT FOR MINI PRODUCTION:

CHRISTMAS CANVAS PAGE 4

REGIONAL

Thanks to continuous feedback from commercial growing operations in North America and extensive trialing throughout the world, we fine-tune our selection to ensure the very best recommendations for every region. Look for the shaded maps throughout this catalog — and reviews from our technical experts — to determine the right poinsettias for your region and program. TRIALED FOR EVERY REGION

Better than good. These reds are climate rockstars! We’ve done the homework and found the best-performing red variety for your climate.

“Christmas Eve Red is an early variety that grows very little in late October and November.” - Lauren Blume, Selecta One Territory Manager and Technical Lead CHRISTMAS EVE RED U.S., DEEP SOUTH | PAGE 14

“Christmas Beauty Red has an excellent red color that is very resistant to fading.” - Maria Bolinger, Selecta One Territory Manager CHRISTMAS BEAUTY ™ U.S., SOUTHWEST | PAGE 8

Canada, Northwest Alaska Alberta British Columbia Idaho Montana Oregon Saskatchewan Washington Wyoming U.S., Deep South Alabama Arkansas Florida Georgia Hawaii Louisiana Mississippi Texas (Central & East)

U.S., Southwest Arizona Canada, North Delaware Manitoba Maritime Provinces Minnesota New England New Jersey New York North Dakota Ontario Pennsylvania Québec South Dakota Wisconsin

U.S., Midwest Atlantic Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Missouri Nebraska North Carolina Ohio Oklahoma South Carolina Tennessee Virginia West Virginia

CHRISTMAS BELLS ® CANADA, NORTH | PAGE 19

“Christmas Bells is our go-to red. Their upright habit doesn’t require rings, making them easy to pack and ship during weeks 45-51.” - Head Grower Paul Vos Jr. of Foxwood Greenhouses in Freelton, Ontario

Our expansive North American trial locations include: Abbotsford, BC Niagara, ON Guadalupe, CA Cresco, IA St. Louis, MO West Chicago, IL Monroeville, NJ Charlotte, NC Miami, FL

CHRISTMAS CHEER U.S., MIDWEST ATLANTIC, CANADA, NORTHWEST | PAGE 20

California Colorado Nevada New Mexico Utah Texas (West)

“Christmas Cheer is easy to grow and extremely uniform in production.” - James Doukas, Selecta One Technical Lead and Poinsettia Product Manager

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NEW WHITE CHRISTMAS Attractive oak leaf-shaped bracts White Christmas is the brightest, whitest poinsettia on the market with an ideal mid-season finish. Its post-harvest performance works well in normal and cool-finish regimens.

Sturdy bracts make the perfect blank canvas!

White Christmas in trials

NEW CHRISTMAS CANVAS With durable white bracts, Christmas Canvas is ideal for poinsettia glow-ups Christmas Canvas is an earlier true-white option for southern climates , with controllable vigor for all pot sizes.

7.5 WEEKS

NORMAL

8-8.5 WEEKS

NORMAL

VIGOR

"Reduce feed levels at finish if media EC increases too rapidly. Growth will level off in mid-October from a strong September." – James Doukas

POINSETTIA POINTER:

"White Christmas has a very strong root system that is suitable for subirrigation and drip." – James Doukas

CULTURE THAT WORKS

Growing On • Can grow rapidly once the branches develop early September and exhibits consistent moderate-high growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500-750 ppm. • Southern Climate: Can use Cycocel spray up to 1,000 ppm. Use 1-2 applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Apply later Cycocel sprays at 500-750 ppm. • Micro Bonzi drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium .

Growing On • Grows steadily once branches develop, and exhibits consistent moderate growth throughout the crop until color begins. • Northern Climate: PGR should be limited to only Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 1,000 ppm. Use 1-2 spray applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Later applications of PGR should be straight Cycocel spray 500-750 ppm and/or micro Bonzi drenches beginning in early October. Late Growing Stages • Very strong root system; requires continuous feed until finish. • Watch media EC; reduce feed levels to avoid rapid increase in media EC, as this indicates the plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium. • Can be held cool but will reduce whiteness. Pay attention to humidity and avoid dew point to prevent Botrytis .

Propagation • Plant from liner at 22-24 days.

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone to the base of cutting. • Start feed program around day 7. • Early growth is slower than some others; may not require PGR application in propagation. • Important to plant from liners into finished container as soon as they are well rooted. • Uses feed aggressively; feeding should begin early in propagation around day 7. • Failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Very strong-branched variety must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick. • Failure to pinch early will result in uneven branching. • Apply light PGR when dominant branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm; recommended to even out branches. • Failure to do the early Cycocel applications can result in plants with more dominant bracts.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Will branch very early based on leaf maturity, not just pinch. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Plant produces a branch at every node. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm). • Apply Cycocel spray at 500 ppm to even out branches.

NEW WHITE POINSETTIAS

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NEW SERIES POINSETTIAS

NEW HOLLY BERRY ™ SERIES Holly Berry is bringing new friends to the holiday party! You already know Holly Berry Red for its strong, holly-bracted, mounded habit. Now, meet the NEW additions to the Holly Berry series! All four varieties deliver superior branching with low vigor. They’re ideal for small pots and dish gardens, and suitable for high-density production in smaller pots.

NEW WONDERLAND ™ SERIES Discover three wonderful new varieties in unique colors ranging from pink to rose Spectacular double bracts with exciting, saturated colors will add a little wonder to

MARBLE

WHITE

VELVET ROSE

FROSTED PINK

PINK ROUGE

traditional holiday decor. A tidy habit makes this series ideal for 4 to 6-in. pots, whether as multicolor tabletops or single-pot specimens.

PINK

NEW MARBLE

RED

8 WEEKS

NORMAL

8-8.5 WEEKS

NORMAL

VIGOR

"Holly Berry delivers stem strength to handle multiple transplantings, making it the perfect series for tropical and other mixed-variety tabletop containers." – James Doukas

POINSETTIA POINTER:

"When considering PGRs, wait a day or two before application. That postponement will help confirm if an application is necessary." – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm. • Repeated, back-to-back applications of PGR are unnecessary and can lock up future growth. Late Growing Stages • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium.

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 750 ppm; B-Nine/Cycocel tank mixes should not be used. • Use caution, as plants are very responsive to PGR. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium .

Propagation • Plant from liner at 22-24 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Will branch very early based on leaf maturity, not just pinch. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Plant into finished container when well rooted. Early Finished Growth

• Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500 ppm.

NEW SERIES POINSETTIAS

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SERIES POINSETTIAS

CHRISTMAS BEAUTY ™ SERIES Number One Top-Selling Series Christmas Beauty is bred for maximum space efficiency, with strong roots for long-lasting plants and less shrink. This space saver finishes mid-season and features a controlled habit for excellent sleeveability, making it an excellent choice for mixes and mini cuttings.

GREAT FOR MINI PRODUCTION!

REGIONAL

SOUTHWEST

Christmas Beauty North Pole mini production

"A Southern favorite, Christmas Beauty provides superior performance under warmer conditions, while still performing well under cool finishing conditions."

8 WEEKS

NORMAL

VIGOR

Lauren Blume Selecta One Territory Manager

Christmas Beauty Queen

CULTURE THAT WORKS Propagation • Plant from liner at 22-24 days.

Growing On • Grows steadily once branches develop, and exhibits consistent, moderate growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 1,000 ppm; use 1-2 applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Apply later Cycocel sprays at 500-750 ppm. • Micro Bonzi drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • It can be held cool, but pay attention to the humidity and avoid dew point to prevent Botrytis .

CINNAMON

MARBLE

NORTH POLE

PINK

PRINCE

PRINCESS

QUEEN

RED

SERIES POINSETTIAS

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SERIES POINSETTIAS

EARLY ELEGANCE ™ SERIES Early-Season Showstopper Early Elegance is perfect for early-season sales, targeting mid-November through Thanksgiving . Medium-low vigor is ideal for 4-in. to 8-in. (10 to 20-cm) containers. Series includes a vibrant marble and a true pink.

SKY ™ SERIES Bring the Starry Sky Indoors An exciting starry pattern is available in poinsettias! By choosing the Sky varieties, growers can offer this unique, speckled novelty poinsettia for natural season sales after Thanksgiving.

GREAT FOR MINI PRODUCTION!

WHITE

PINK

RED

MARBLE

ORANGE

FANTASY

PINK

8.5 WEEKS

NARROW

VIGOR

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. CULTURE THAT WORKS FROM THE Grower 7 WEEKS VIGOR

NORMAL

“Early Elegance Red is our favorite because it’s early, reliable and has low PGR requirements. All of this equals less stress for the grower." Head Grower Ehsan Gholami of Costa Farms in Asheville, North Carolina

POINSETTIA POINTER:

"Cooler temperatures increase the number of 'stars' on your Sky." – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500-750 ppm. • Southern Climate: Can use Cycocel spray up to 750-1,000 ppm; use B-Nine/Cycocel tank mixes with caution in the South and not at all in the North. • Low-rate micro Bonzi drenches can be applied after October 1, but use caution with rates and volume, as these are sensitive to PGR. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Reducing temperatures at finish can help with color retention and shelf life. • A Bonzi application (1 ppm drench or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase the shelf life and retain the cyathia.

Growing On • Grows aggressively when branches develop; strong growth October into early November; slows as finish approaches in late November. • Cool nights (62°F/17°C and below) enhance color patterning. • Northern Climate: Limit PGR to Cycocel spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of B-Nine (1,000 ppm)/ Cycocel (500 ppm) before September 20. • Late PGR applications: Cycocel spray 500-750 ppm, end October 15. • Micro Bonzi drenches can begin in early October; overly aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish. Watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm Cycocel spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick. Failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

• May not require PGR application in propagation. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Low-vigor varieties require less PGR for growth control. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm.

SERIES POINSETTIAS

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SERIES POINSETTIAS

CHRISTMAS GLORY ™ SERIES Smaller Pots, Bigger Appeal This compact series is perfect for 6-in. (15-cm) and smaller pots and thrives in cool temperatures for better energy savings. Christmas Glory provides uniformity across all colors . The series is available as mini cuttings, for more plants per rack.

CHRISTMAS CHORUS SERIES A Chorus of Saturated Color This premium series features an upright, consistent growing habit with rich, vibrant color . With post-harvest performance and superior color retention, it is a must-have poinsettia for growers, retailers and consumers!

GREAT FOR MINI PRODUCTION!

HOT PINK

RED

HOT PINK

RED

WHITE

RED

7.5 WEEKS

NORMAL

VIGOR

7.5 WEEKS

NARROW

VIGOR

FROM THE Grower “Our favorite is Christmas Chorus Hot Pink, with its strong architecture, no ring needed and amazing color that goes with Christmas Chorus Red. "

POINSETTIA POINTER:

"The glory of Christmas Glory is seeing the stacked shelves per rack when it's time to ship!” – James Doukas

Tim Van Ellenberg of DeVry Greenhouses in Chilliwack, British Columbia

CULTURE THAT WORKS

CULTURE THAT WORKS Propagation • Plant from liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Plant into finished container when well rooted. Early Finished Growth

Growing On • Grows steadily once the branches develop, and exhibits moderate growth through mid-October, then slows somewhat as it approaches finish. • Northern Climate: Apply Cycocel spray at 750-1,000 ppm. • Southern Climate: Higher rates of Cycocel – up to 1,200 ppm as a spray – can be used. Later applications of Cycocel spray at 500-750 ppm should end by October 10. • Micro Bonzi drenches can be used beginning in early October. Late Growing Stages • Very strong root system requires continuous feed until finished. • Reduce feed levels if media EC increases too rapidly, as this indicates the plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Pay attention to the humidity and avoid dew point to prevent Botrytis . • Cool down temperatures to avoid color fade in the red. • If holding in the greenhouse past initial ripening, apply a Bonzi spray of 5-10 ppm precisely at first pollen to help retain cyathia and reduce fade. Perform this application only at full color; no more bract expansion will occur thereafter.

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 750 ppm; B-Nine/Cycocel tank mixes should not be used. • Use caution, as plants are very responsive to PGR, especially Bonzi. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium. • A Bonzi application (1 ppm drench, or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase the shelf life and retain the cyathia.

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Medium-vigor variety; may require low levels of PGR application in propagation. Spray 500 ppm Cycocel at day 18-20. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Strong-branched varieties. Pinch early to avoid uneven branching: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 250-500 ppm to even out branches. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

• Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500 ppm.

SERIES POINSETTIAS

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TOP-SELLING REDS

REGIONAL

DEEP SOUTH

"For low cost and high quality, Christmas Eve Red is your go-to poinsettia. When grown under natural conditions, Eve can be produced to have a seamless delivery from early-Week 46 until well past Week 49, with

CHRISTMAS EVE RED Early Season, Superior Color

a similar habit and sturdy stems with large flowers. Plus, it looks amazing with all bracts up on top."

Christmas Eve Red is a strong, early-season, vivid red variety with excellent color retention and long-lasting shelf life. Its upright, narrow habit and medium bract size make it an ideal variety for higher density production and shipping. Eve works well in 6-in. (15-cm) pots and times perfectly for Thanksgiving.

Lauren Blume Selecta One Territory Manager

GREAT FOR MINI PRODUCTION!

7 WEEKS

NARROW

VIGOR

POINSETTIA POINTER:

"For an early variety that grows very little in late October and November, check out Christmas Eve Red." – James Doukas

CULTURE THAT WORKS

Growing On • Grows aggressively when branches develop; strong growth through mid-October, then slows as finish approaches. • Northern Climate: PGR limited to Cycocel spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of B-Nine (1,000 ppm)/ Cycocel (500 ppm) before September 20. • Late PGR applications: Cycocel spray 500-750 ppm, end October 10. • Micro Bonzi drenches can begin in early October through October 15; Christmas Eve Red is an early variety that will grow very little in late October and November. Late Growing Stages • Feed continuously until finish. Watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7. Failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm Cycocel spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

TOP-SELLING REDS

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SERIES POINSETTIAS

CHRISTMAS FEELINGS ™ SERIES Reliable, Desirable, Profitable Space-efficient, easy-to-grow Christmas Feelings saves time and money with low-energy input, low PGR requirements and no late-season stretch.

CHRISTMAS AURORA ™ SERIES Brighten Up the Late Season The varieties of Christmas Aurora are ideal for December poinsettia sales. An upright, narrow habit with a medium bract size is perfect for higher density production and dependable shipping, and their narrow shape makes them easy to sleeve. This reliable, predictable series works well in 6-in. (15-cm) pots. Plus, they are early to color — yet late to flower — providing an outstanding shelf life at retail and long-lasting enjoyment for consumers.

GREAT FOR MINI PRODUCTION!

PRINCESS

RED

WHITE

PINK

RED

PRINCESS

QUEEN

RED

8 WEEKS

NORMAL

VIGOR

8.5 WEEKS

NARROW

VIGOR

FROM THE Grower “For our 6-inch production, we can rely on

POINSETTIA POINTER:

“Christmas Feelings has exceptional shelf life and can be kept in the greenhouse at cool temperatures for late-season sales.” – James Doukas

Christmas Aurora's strong roots and no ring needed." Tim Van Ellenberg of DeVry Greenhouses in Chilliwack, British Columbia

CULTURE THAT WORKS

CULTURE THAT WORKS Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm Cycocel spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

Growing On • Grows steadily once the branches develop and exhibits consistent moderate growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 1,000 ppm; B-Nine/Cycocel tank mixes should not be used. • Micro Bonzi drenches can begin in early October, but use caution, as plants are very responsive to PGR, especially Bonzi. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium .

Growing On • Grows aggressively when branches develop, with strong growth October into early November; slows as finish approaches in late November. • Northern Climate: PGR limited to Cycocel spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of B-Nine (1,000 ppm)/ Cycocel (500 ppm) before September 20. • Late PGR applications: Cycocel spray 500-750 ppm, end October 15. • Micro Bonzi drenches can begin in early October; overly aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish; watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Plant from liner at 21 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Will branch very early based on leaf maturity, not just pinch. • Lower leaves will break first, and if allowed to become dominant, can result in stem breakage late in the crop. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 12-14 from a liner; at day 22-24 for direct stick. • Plant produces a branch at every node. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500 ppm.

SERIES POINSETTIAS

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SERIES POINSETTIAS

REGIONAL

CHRISTMAS JOY ™ SERIES Ideal for Combinations

CHRISTMAS BELLS ® Ships Beautifully for the Late Season An exceptional mid-to-late poinsettia variety for almost all regions. Christmas Bells provides vibrantly rich, deep red-colored bracts. The very strong, upright, V-shaped habit works well with no rings in larger containers. This variety is the best late-season choice for Northern growers, with an excellent post-harvest performance.

NORTHERN CANADA

Christmas Joy is ready a week before Thanksgiving and colors up on time for Black Friday, hitting the early market without needing black cloth. Grow them cool to save energy and money!

" Christmas Bells is a modern, rich, red poinsettia that works from coast to coast. "Strong, upright architecture means rings are not needed on 6" pots. From 2.5" mini pots to larger, 14" finished pots, Christmas Bells is the go-to variety for Canadian growers. Being early to color and late to flower makes Christmas Bells a retailer’s choice, with a sales window from Weeks 46-51."

GREAT FOR MINI PRODUCTION!

Tanya Carvalho, Canada

RED

WHITE

MARBLE

PINK

RED

8 WEEKS

NARROW

VIGOR

NORMAL

7.5 WEEKS

VIGOR

FROM THE Grower

“For mixes, we grow Christmas Joy Red and Christmas Joy White. They’re super uniform and provide a beautiful finish.” Ivan Tchakarov, Chief Horticulture Officer, Metrolina Greenhouses, Huntersville, North Carolina

POINSETTIA POINTER:

"For late November to early December sales, Christmas Bells is your red." – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits strong growth through mid-October, then slows down significantly as it approaches finish. • Northern Climate: Apply Cycocel spray at 500-750 ppm. • Southern Climate: Can use Cycocel spray up to 1,000 ppm; use 1-2 applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Apply later Cycocel sprays at 500-750 ppm, ending by October 10. • Micro Bonzi drenches can begin in early October, but should be stopped by October 15. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Pay attention to the humidity and avoid dew point to prevent Botrytis . • To hold Joy varieties, it is important to cool down temperatures to avoid color fade in the red.

Growing On • Grows aggressively when branches develop; strong growth October into early November; slows as finish approaches in late November. • Northern Climate: PGR limited to Cycocel spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Late PGR applications: Cycocel spray 500-750 ppm, end October 15. • Micro Bonzi drenches can begin in early October; too aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish; watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Plant from liner at 22-24 days.

Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm Cycocel spray at day 15-20 and can be repeated, if necessary. • Plant from liners to finished container when well rooted. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit and can go to final spacing very early, if needed; rings can be avoided, even in large pots.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • Apply 500 ppm Cycocel spray at day 18-20. • Plant into finished container when well rooted. Early Finished Growth

• Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500 ppm. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

TOP-SELLING REDS

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Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

REGIONAL

CHRISTMAS CHEER The Always-Uniform Red Christmas Cheer is a dark red-bracted poinsettia with medium-high vigor that is easy to grow and extremely uniform in production.

CHRISTMAS ROYALE An Elegant, Dark Red Color With strong stems and a classic V habit , Christmas Royale adds sophistication to the iconic red poinsettia.

MID ATLANTIC CANADA, NORTHWEST

"Vigorous enough to finish in all pot sizes, from 4 to 10 inches, even when night temperatures are kept low. So durable that every pot in a bay ships."

Anthony Cornacchia, Selecta One Territory Manager

8 WEEKS

NORMAL

8 WEEKS

NORMAL

VIGOR

"With a classic red color, modern poinsettia chassis and standard V shape with strong stems, Christmas Royale is your mid-season poinsettia for all pot sizes. " – James Doukas

POINSETTIA POINTER:

“Christmas Cheer grows steadily once the branches develop, exhibiting consistent growth through the crop until color begins.” – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500-750 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. Apply later Cycocel sprays at

Propagation • Roots well; plant from a liner at 24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch. • In low-humidity climates, Florel applications before and/or after pinch may help hasten branching.

500-750 ppm, with last applications by October 10. • Micro Bonzi drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly.

• Requires the finished pH be maintained below 6.6 to prevent magnesium deficiency. This shows up in the form of interveinal chlorosis near the outer part of the leaves about 3/4 of the way up the plant, usually in late October. If this occurs, foliar applications of chelated magnesium can be applied.

TOP-SELLING REDS

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Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS MOUSE ® RED Christmas Mouse has cute, mouse ear-shaped bracts — completely unique to the market! This upright, medium-vigor poinsettia is easy to grow. It’s an ideal product for young consumers!

CHRISTMAS CANDLE Ideal for Large-Container Production With vigorous, showy bracts, Christmas Candle grabs everyone’s attention. An upright habit on exceptionally strong stems makes this red poinsettia ideal for large-container production, and its mid-season timing is perfect for late-November and early-December sales.

POINT-OF-PURCHASE ARTWORK Scan to download Christmas Mouse P.O.P.

GREAT FOR MINI PRODUCTION!

HANG TAG

SLEEVE

POT

STICK TAGS

8-8.5 WEEKS

NORMAL

8-8.5 WEEKS

NARROW

VIGOR

“Christmas Candle grows smoothly once branches develop. Steady, vigorous growth continues throughout the crop until color begins to show. For best results, feed early and aggressively.” – James Doukas

POINSETTIA POINTER:

“Christmas Mouse is super cute, especially as a mini!" – James Doukas

CULTURE THAT WORKS Propagation • Roots very rapidly; plant from a liner at 19-21 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7.

CULTURE THAT WORKS

Growing On • Aggressive growth when branches develop; shows strong growth from October into early November; slows down at finish in late November. • Northern Climate: PGR limited to Cycocel spray at 500-750 ppm. • Southern Climate: Use 1-2 spray applications of B-Nine (1,000 ppm)/ Cycocel (500 ppm) before September 20. • Later PGR applications: Cycocel spray 500-750 ppm, end October 10. • Micro Bonzi drenches can begin in early October. Late Growing Stages • Strong root system; requires continuous feed until finish; watch media EC and reduce feed levels to avoid rapid increase in media EC; this indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium. • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis.

Growing On • Grows steadily once the branches develop, and exhibits consistent vigorous growth throughout the crop until color begins. • Apply modest PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 750-1,000 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of B-Nine (1,000 ppm)/Cycocel (500 ppm) before September 20. • Apply later Cycocel sprays at 500-750 ppm, with last applications by October 10. • Micro Bonzi drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • Avoid dry down to prevent root damage.

Propagation • Roots well; plant from a liner at 24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. • Grows rapidly after rooting; early PGR reccomended. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch. • In low-humidity climates, Florel applications before and/or after pinch may help hasten branching. • Early PGR after pinch can keep plant even.

• Feed aggressively; failure to feed early enough will result in yellowing. • High vigor level; requires PGR application in propagation; 500-750 ppm Cycocel spray at day 15-20, which can be repeated if necessary. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct-stick. • Failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 500 ppm or 750 ppm to even out branches. • This branching occurs very rapidly after pinching and PGR may be needed as quickly as 7 days. • Upright habit; can go to final spacing very early if needed.

TOP-SELLING REDS

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Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS SONG Saturated in Deep, Red Color

CHRISTMAS MAGIC ™ RED Programmable Powerhouse Programmable Christmas Magic Red is perfect for early Thanksgiving — hitting weeks 46 and 47 sales without missing a ship date. As the best option for early, compact red poinsettias, it displays saturated color with even branching and a better bract presentation. Plus, it won’t delay in the heat, making it ideal for Southern growing.

Christmas Song displays vivid red color. This strongly branched variety with fast rooting provides superior, consistent and reliable performance for producers, retailers and consumers.

8 WEEKS

NORMAL

7 WEEKS

NORMAL

VIGOR

POINSETTIA POINTER:

“To avoid yellowing, begin feeding aggressively around day 7. Avoid uneven branching by pinching between days 14 and 16.” – James Doukas

“Christmas Magic Red is specifically targeted for early sales of small to mid-sized containers, and should be shipped when ready.” – James Doukas

CULTURE THAT WORKS

CULTURE THAT WORKS Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7.

Growing On • Grows steadily once branches develop, and exhibits moderate growth through mid-October, then slows somewhat as it approaches finish. • Northern Climate: Apply Cycocel spray at 750-1,000 ppm. • Southern Climate: Higher rates of Cycocel – up to 1,200 ppm as a spray – can be used. Later applications of Cycocel spray at 500-750 ppm should end by October 10. • Micro Bonzi drenches can be used beginning in early October. Late Growing Stages • Very strong root system requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly, as this indicates the plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Mind the humidity and avoid dew point to prevent Botrytis . • Cool down temperatures to avoid color fade in the red. • If holding in greenhouse past initial ripening, apply Bonzi spray of 5-10 ppm precisely at first pollen to help retain cyathia and reduce fade. Perform this application only at full color; no more bract expansion will occur thereafter.

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply Cycocel spray at 500 ppm. • Southern Climate: Can use Cycocel spray up to 750 ppm; use B-Nine/Cycocel tank mixes with caution in the South and not at all in the North. • Use caution, as plants are low vigor and very responsive to PGR, especially Bonzi. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • A Bonzi application (1 ppm drench, or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase shelf life and retain the cyathia.

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Medium-vigor variety; may require low levels of PGR application in propagation. Spray 500 ppm Cycocel at day 18-20. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Strong-branched varieties; pinch early to avoid uneven branching: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using Cycocel spray at 250-500 ppm to even out branches. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

TOP-SELLING REDS

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Highest-Quality Genetics From the Number One Supply Chain

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