Selecta One 2026 Poinsettias Catalog

Our 2026 Poinsettias catalog is filled with new varieties you can't wait to grow! This interactive catalog is created with FlippingBook, a service for streaming PDFs online. Check it out! Try our search function to find what you need fast or share a page directly with friends and colleagues.

POINSETTIAS

2026

Christmas Chorus Red

Best-in-class cold chain management. High-quality URCs, callused cuttings and liners. Trialed and tested.

YOU GET THE POINT(S).

Get your points on time and in full with Selecta One®.

SelectaNorthAmerica.com/Poinsettias or call 800 879-2255

Visit selectanorthamerica.com for current Terms & Conditions of Sale. ©2025 Ball Horticultural Company 25808618 ® denotes a registered trademark of Selecta Klemm GmbH & Co. KG in the U.S., which may be registered in other countries.

Table of Contents Regional Map ....................................................................... 2 Poinsettias of every color, size and more! ............3 NEW Christmas Royale.......................................................4 Christmas Aurora™ Princess.................................5 Sky™ Pink.......................................................................6 Series Christmas Beauty™...................................................8 Early Elegance™.......................................................10 Christmas Chrous....................................................12 Christmas Glory™.....................................................13 Christmas Joy™.........................................................14 Christmas Feelings™..............................................16 Christmas Wish........................................................26 Reds Christmas Mouse® Red..........................................18 Christmas Candle....................................................19 Christmas Song.......................................................20 Christmas Bells®.......................................................21 Christmas Cheer.....................................................22 Christmas Eve Red.................................................23 Christmas Magic™ Red.........................................24 Christmas Spirit.......................................................25 Novelties ....................................................................... 27-30 Lazzeri Varieties ............................................................... 31 Supply Chain from YecaFlora ............................ 32-33 Growing Recommendations ..............................34-39 Culture Guide Propagation....................................................... 40-41 Finishing...............................................................42-48 Root & Sell Stations ....................................Back Cover

Key To Symbols

Plant Vigor:

Habit:

LOW

NARROW

MEDIUM-LOW

NORMAL

MEDIUM

WIDE

MEDIUM-HIGH

HIGH

Mini Cutting: MINI AVAILABLE Mini poinsettias make ideal impulse gifts when placed near check-outs. Take advantage of this popular trend by ordering some of our best- selling varieties in mini cutting form. Just look for our “Mini Available” icon throughout these pages.

Catch our cover star NEW Christmas Royale on page 4!

POINSETTIA POINTERS Advice from Our Technical Experts

Gary Vollmer Lead Product Manager for Selecta One With a degree in horticulture and integrated pest management, and more than 30 years in the horticulture industry, Gary has seen just about every growing condition that can affect plants.

Lauren Blume Territory Manager and Technical Lead Lauren combines her extensive technical knowledge with the customer service skills she’s acquired in support of our sales team to ensure your success.

James Doukas Northeast and Great Lakes Territory Manager and Technical Lead James assists growers with production throughout the crop cycle. His specialties include genetic selection, propagation and finishing.

Thanks to continuous feedback from commercial growing operations in North America and extensive trialing throughout the world, we fine-tune our selection to ensure the very best recommendations for every region. Look for the shaded maps throughout this catalog — and reviews from our technical experts — to determine the right poinsettias for your region and program. TRIALED FOR EVERY REGION

Canada, Northwest Alaska Alberta British Columbia Idaho Montana Oregon Saskatchewan Washington Wyoming

Canada, North Delaware Manitoba Maritime Provinces Minnesota New England New Jersey New York North Dakota Ontario Pennsylvania Québec South Dakota Wisconsin

U.S., Midwest Atlantic Illinois Indiana Iowa Kansas Kentucky Maryland Michigan Missouri Nebraska North Carolina Ohio Oklahoma South Carolina Tennessee Virginia West Virginia

U.S., Southwest Arizona

U.S., Deep South Alabama Arkansas Florida Georgia Hawaii Louisiana Mississippi Texas (Central & East)

California Colorado Nevada New Mexico Utah Texas (West)

PRO TIP Regional reviews from our territory managers Look for variety suggestions based on your location!

Our expansive North American trial locations include: Abbotsford, BC; Niagara, ON; Arroyo Grande, CA; Cresco, IA; St. Louis, MO; West Chicago, IL; Monroeville, NJ; Charlotte, NC; and Miami, FL.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

in Every Size, Shape, Color and Timing POINSETTIAS SERIES CONSISTENCY Look to our series poinsettias for

dependable ease of production. The gorgeous companion plants grow well together, delivering on matching timing and habit. Pages 5-17, 26

Christmas Beauty Queen

NEW Sky Pink

Christmas Cheer

TOP-SELLING REDS No color heralds the holiday season like red. And no one brings traditional, beautiful and reliable red poinsettias to every region in North America like Selecta One. Look for our glorious red poinsettias throughout this catalog, available as standalone varieties, elements of a series and as unique novelty poinsettias. Pages 18-25

ON-TREND NOVELTIES Selecta One is known for offering grower-friendly plants, and that includes our novelty poinsettias. Select from unique, eye-catching, on-trend colors, shades, textures and leaf designs that command attention at retail without compromising on quality or sacrificing your growing space. Pages 27-31

Highest-Quality Genetics From the Number One Supply Chain 3

TOP-SELLING REDS

CHRISTMAS ROYALE

NEW CHRISTMAS ROYALE A New Dark Red Color! With strong stems and a

NEW CHRISTMAS ROYALE

classic V habit, NEW Christmas Royale adds sophistication to the iconic red poinsettia.

VIGOR

8 WEEKS

NORMAL

POINSETTIA POINTER:

"NEW Christmas Royale has been trialed for a new mid-season standard poinsettia in all pot sizes." – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. Apply later chlormequat chloride sprays at 500-750 ppm, with last applications by October 10. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • Requires the finished pH be maintained below 6.6 to prevent magnesium deficiency. This shows up in the form of interveinal chlorosis near the outer part of the leaves about 3/4 of the way up the plant, usually in late October. If this occurs, foliar applications of chelated magnesium can be applied.

Propagation • Roots well; plant from a liner at 24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch. • In low-humidity climates, ethephon applications before and/or after pinch may help hasten branching.

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CHRISTMAS AURORA ™ SERIES Brighten Up the Late Season The varieties of Christmas Aurora are ideal for December poinsettia sales. An upright, narrow habit with a medium bract size is perfect for higher density production and dependable shipping, and their narrow shape makes them easy to sleeve. This reliable, predictable series works well in 6-in. (15-cm) pots. Plus, they are early to color — yet late to flower — providing an outstanding shelf life at retail and long-lasting enjoyment for consumers.

QUEEN

RED

PRINCESS

8.5 WEEKS VIGOR

NARROW

POINSETTIA POINTER:

“Christmas Aurora finishes naturally in late November to early December, and can be held cool to target week 50-51 sales.” – James Doukas

CULTURE THAT WORKS

Growing On • Grows aggressively when branches develop, with strong growth October into early November; slows as finish approaches in late November. • Northern Climate: PGR limited to chlormequat chloride spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of daminozide (1,000 ppm)/chlormequat chloride (500 ppm) before September 20. • Late PGR applications: chlormequat chloride spray 500-750 ppm, end October 15. • Micro paclobutrazol drenches can begin in early October; overly aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish; watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm chlormequat chloride spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct-stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

NEW SKY PINK

SKY™ SERIES Now available in exciting NEW Pink! Choose the dazzling Sky series to offer these head-turning novelty poinsettia varieties for natural season sales after Thanksgiving.

FANTASY

ORANGE

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Sky Fantasy

VIGOR

8.5 WEEKS

NARROW MINI AVAILABLE

POINSETTIA POINTER:

"Cooler temperatures are required for for the sky pattern. Holding temperatures improves the pattern over time." – Lauren Blume

CULTURE THAT WORKS

Growing On • Grows aggressively when branches develop; strong growth October into early November; slows as finish approaches in late November. • Cooler temperatures improve color pattern. Nights: 62°F (17°C); Days: 72°F (22°C). • Northern Climate: Limit PGR to chlormequat chloride spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Late PGR applications: chlormequat chloride spray 500-750 ppm, end October 15. • Micro paclobutrazol drenches can begin in early October; overly aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish. Watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm chlormequat chloride spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick. Failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

CHRISTMAS BEAUTY ™ SERIES Number One Top-Selling Series This space saver finishes mid-season and features a controlled habit for excellent sleeveability. A Southern favorite, it provides superior performance under warmer conditions, while still performing well under cool finishing conditions.

VIGOR

8 WEEKS

NORMAL

MINI AVAILABLE

CINNAMON

MARBLE

NORTH POLE

PINK

PRINCE

PRINCESS

QUEEN

RED

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Christmas Beauty Queen

“Christmas Beauty Red has an excellent red color that is very resistant to fading. It is bred for maximum space efficiency, with strong roots for long-lasting plants and less shrink, making it an excellent choice for mixes and mini cuttings." – Lauren Blume

POINSETTIA POINTER:

CULTURE THAT WORKS

Growing On • Grows steadily once branches develop, and exhibits consistent, moderate growth throughout the crop until color begins. • Northern Climate: Apply chlormequat chloride spray at 500 ppm. • Southern Climate: Can use chlormequat chloride spray up to 1,000 ppm; use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Apply later chlormequat chloride sprays at 500-750 ppm. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • It can be held cool, but pay attention to the humidity and avoid dew point to prevent Botrytis.

Propagation • Plant from liner at 22-24 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Will branch very early based on leaf maturity, not just pinch. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Plant produces a branch at every node. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm). • Apply chlormequat chloride spray at 500 ppm to even out branches.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

RED

EARLY ELEGANCE ™ SERIES Early-Season Showstopper Early Elegance is an excellent choice for early-season poinsettia sales, targeting opportunities for mid-November through Thanksgiving . It works well in all North American markets. Medium-low vigor is ideal for 4-in. up to 8-in. (10 to 20 cm) containers. The series includes a stunning, vibrant marble and one of the truest pink colors available.

RED

VIGOR

7 WEEKS

NORMAL

MINI AVAILABLE

MARBLE

PINK

WHITE

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"The Early Elegance family is an excellent choice for early color in southern states. "This four-color family is a reliable season opener that is ready to ship by Week 45, even in the South! All four colors feature large, show-stopping bracts that are perfect in mixes. Display them as a Red/ White duo or Red/White/ Pink trio. You can't beat them for high utility! Use them in every size, from packs, minis and up to 8 in." REGIONAL REVIEW Maria Bolinger Territory Manager, Southeast & Southwest

Early Elegance Marble

POINSETTIA POINTER:

“Early Elegance fills the need for early sales, high yield and ease of growing. It boasts excellent colors, especially Marble, which is the most vivid on the market.” – Lauren Blume

CULTURE THAT WORKS Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7.

Growing On • Grows steadily once the branches develop and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply chlormequat chloride spray at 500-750 ppm. • Southern Climate: Can use chlormequat chloride spray up to 750-1,000 ppm; use daminozide/chlormequat chloride/chlormequat chloride tank mixes with caution in the South and not at all in the North. • Low-rate micro paclobutrazol drenches can be applied after October 1, but use caution with rates and volume, as these are sensitive to PGR. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Reducing temperatures at finish can help with color retention and shelf life. • A paclobutrazol application (1 ppm drench or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase the shelf life and retain the cyathia.

• May not require PGR application in propagation. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Low-vigor varieties require less PGR for growth control. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

CHRISTMAS CHORUS SERIES A Chorus of Saturated Color This premium series features an upright, vigorous growing habit with saturated color . With post-harvest performance and superior color retention, it is a must-have poinsettia for growers, retailers and consumers!

HOT PINK

RED

VIGOR

7.5 WEEKS

NORMAL

POINSETTIA POINTER:

“Feed aggressively, beginning around day 7, to avoid yellowing. Pinching fairly early, between days 14 and 16, can deter uneven branching.” – James Doukas

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits moderate growth through mid-October, then slows somewhat as it approaches finish. • Northern Climate: Apply chlormequat chloride spray at 750-1,000 ppm. • Southern Climate: Higher rates of chlormequat chloride – up to 1,200 ppm as a spray – can be used. Later applications of chlormequat chloride spray at 500-750 ppm should end by October 10. • Micro paclobutrazol drenches can be used beginning in early October. Late Growing Stages • Very strong root system requires continuous feed until finished. • Reduce feed levels if media EC increases too rapidly, as this indicates the plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Pay attention to the humidity and avoid dew point to prevent Botrytis . • Cool down temperatures to avoid color fade in the red. • If holding in the greenhouse past initial ripening, apply a paclobutrazol spray of 5-10 ppm precisely at first pollen to help retain cyathia and reduce fade. Perform this application only at full color; no more bract expansion will occur thereafter.

• Medium-vigor variety; may require low levels of PGR application in propagation. Spray 500 ppm chlormequat chloride at day 18-20. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Strong-branched varieties. Pinch early to avoid uneven branching: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 250-500 ppm to even out branches. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

CHRISTMAS GLORY ™ SERIES Smaller Pots, Bigger Appeal This compact series is perfect for 6-in. (15-cm) and smaller pots and thrives in cool temperatures for better energy savings. Christmas Glory provides uniformity across all colors and even branching, with bright, non-fading bracts all on top. The entire series

is available as mini cuttings for perfect grab-and-go gift items.

RED

PINK

WHITE

RED

VIGOR

7.5 WEEKS

NORMAL

MINI AVAILABLE

POINSETTIA POINTER:

“Christmas Glory is targeted for early sales of smaller containers.” – Lauren Blume

Growing On • Grows steadily once branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply chlormequat chloride spray at 500 ppm. • Southern Climate: Can use chlormequat chloride spray up to 750 ppm; daminozide/chlormequat chloride tank mixes should not be used. • Use caution, as plants are very responsive to PGR, especially paclobutrazol. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • A paclobutrazol application (1 ppm drench, or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase shelf life and retain the cyathia.

CULTURE THAT WORKS CULTURE THAT WORKS

Propagation • Plant from liner at 22-24 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Plant into finished container when well rooted. Early Finished Growth

• Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500 ppm.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

RED

CHRISTMAS JOY ™ SERIES Ideal for Combinations

RED

Christmas Joy is ready a week before Thanksgiving and colors up right on time for Black Friday — hitting the early market without needing black cloth. This medium-vigor, even-branching series makes it to retail intact and offers less shrinkage. Christmas Joy White is the top-selling white poinsettia in the Selecta One lineup. Due to the uniformity across all colors, Christmas Joy also is our number-one series for mixed containers. Grow this one cool to save energy and money.

VIGOR

7.5 WEEKS

NORMAL

MINI AVAILABLE

MARBLE

PINK

WHITE

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Christmas Joy Red and White

POINSETTIA POINTER:

“Christmas Joy varieties grow steadily once the branches develop, with stronger growth through mid-October. Then they slow down significantly as they get closer to finishing.” – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits strong growth through mid-October, then slows down significantly as it approaches finish. • Northern Climate: Apply chlormequat chloride spray at 500-750 ppm. • Southern Climate: Can use chlormequat chloride spray up to 1,000 ppm; use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Apply later chlormequat chloride sprays at 500-750 ppm, ending by October 10. • Micro paclobutrazol drenches can begin in early October, but should be stopped by October 15. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Pay attention to the humidity and avoid dew point to prevent Botrytis . • To hold Joy varieties, it is important to cool down temperatures to avoid color fade in the red.

Propagation • Plant from liner at 22-24 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • Apply 500 ppm phlormequat chloride spray at day 18-20. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500 ppm. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

CHRISTMAS FEELINGS ™ SERIES Reliable, Desirable, Profitable This top-selling series is perfect for mixes, thanks to its reliable uniformity across an impressive color range. Space-efficient, easy-to-grow Christmas Feelings saves time and

money with low energy input and low PGR requirements. Plus, no late-season stretch ensures you can send better-looking plants to market.

This series offers a strong habit for more saleable plants, excellent post-harvest characteristics and dependable timing to finish for peak shipping. Red, White and Pink are available as mini cuttings.

RED

8 WEEKS

NORMAL

VIGOR

8 WEEKS

NORMAL

MINI AVAILABLE

RED

PINK

WHITE

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Christmas Feelings Red

POINSETTIA POINTER:

“Christmas Feelings has exceptional shelf life and can be kept in the greenhouse at cool temperatures for late-season sales.” – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop and exhibits consistent moderate growth throughout the crop until color begins. • Northern Climate: Apply chlormequat chloride spray at 500 ppm. • Southern Climate: Can use chlormequat chloride spray up to 1,000 ppm daminozide/chlormequat chloride tank mixes should not be used. • Micro paclobutrazol drenches can begin in early October, but use caution, as plants are very responsive to PGR, especially paclobutrazol. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium .

Propagation • Plant from liner at 21 days.

• Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • May not require PGR application in propagation. • Will branch very early based on leaf maturity, not just pinch. • Lower leaves will break first, and if allowed to become dominant, can result in stem breakage late in the crop. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 12-14 from a liner; at day 22-24 for direct-stick. • Plant produces a branch at every node. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500 ppm.

SERIES POINSETTIAS

Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS MOUSE ® RED Novel Shape, Unique Appeal Christmas Mouse has cute, mouse ear-shaped bracts — completely unique to the market! This upright, medium-vigor poinsettia is easy to grow. It’s an ideal product for young consumers!

POINT-OF-PURCHASE ARTWORK Scan to download Christmas Mouse P.O.P.

SLEEVE

HANG TAG

STICK TAGS

POT

8-8.5 WEEKS VIGOR

NORMAL

MINI AVAILABLE

POINSETTIA POINTER:

“Christmas Mouse stands out in the marketplace. It’s a strong novelty, ideal for target sales to younger, new poinsettia customers.” – Gary Vollmer

CULTURE THAT WORKS Propagation

Growing On • Aggressive growth when branches develop; shows strong growth from October into early November; slows down at finish in late November. • Northern Climate: PGR limited to chlormequat chloride spray at 500-750 ppm. • Southern Climate: Use 1-2 spray applications of daminozide (1,000 ppm)/chlormequat chloride (500 ppm) before September 20. • Later PGR applications: chlormequat chloride spray 500-750 ppm, end October 10. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Strong root system; requires continuous feed until finish; watch media EC and reduce feed levels to avoid rapid increase in media EC; this indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

• Roots very rapidly; plant from a liner at 19-21 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm chlormequat chloride spray at day 15-20, which can be repeated if necessary. • Plant into finished container when well rooted. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Failure to pinch early will result in uneven branching. • Apply light PGR (chlormequat chloride spray at 500 or 750 ppm) to even out branches when they are 1-1.5 in. (2.5-4 cm). • This branching occurs very rapidly after pinching and PGR may be needed as quickly as 7 days. • Upright habit; can go to final spacing very early, if needed.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

CHRISTMAS CANDLE Ideal for Large-Container Production With vigorous, showy bracts, Christmas Candle grabs everyone’s attention. An upright habit on exceptionally strong stems makes this red poinsettia ideal for large-container production, and its mid-season timing is perfect for for late-November and early-December sales.

8-8.5 WEEKS VIGOR

NARROW

POINSETTIA POINTER:

“Christmas Candle grows smoothly once branches develop. Steady, vigorous growth continues throughout the crop until color begins to show. For best results, feed early and aggressively.” – James Doukas

CULTURE THAT WORKS

Growing On • Grows steadily once the branches develop, and exhibits consistent vigorous growth throughout the crop until color begins. • Apply modest PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 750-1000 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Apply later chlormequat chloride sprays at 500-750 ppm, with last applications by October 10. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • Avoid dry down to prevent root damage.

Propagation • Roots well; plant from a liner at 24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. • Grows rapidly after rooting; early PGR reccomended. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch. • In low-humidity climates, ethephon applications before and/or after pinch may help hasten branching. • Early PGR after pinch can keep plant even.

TOP-SELLING REDS

Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS SONG Saturated in Deep, Red Color

Christmas Song displays a deep red, non-fading color . This strongly branched variety with fast rooting provides superior, consistent and reliable performance for producers, retailers and consumers.

VIGOR

8 WEEKS

NORMAL

POINSETTIA POINTER:

“To avoid yellowing, begin feeding aggressively around day 7. Avoid uneven branching by pinching between days 14 and 16.” – James Doukas

Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. CULTURE THAT WORKS

Growing On • Grows steadily once branches develop, and exhibits moderate growth through mid-October, then slows somewhat as it approaches finish. • Northern Climate: Apply chlormequat chloride spray at 750-1,000 ppm. • Southern Climate: Higher rates of chlormequat chloride – up to 1,200 ppm as a spray – can be used. Later applications of chlormequat chloride spray at 500-750 ppm should end by October 10. • Micro paclobutrazol drenches can be used beginning in early October. Late Growing Stages • Very strong root system requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly, as this indicates the plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Mind the humidity and avoid dew point to prevent Botrytis . • Cool down temperatures to avoid color fade in the red. • If holding in greenhouse past initial ripening, apply paclobutrazol spray of 5-10 ppm precisely at first pollen to help retain cyathia and reduce fade. Perform this application only at full color; no more bract expansion will occur thereafter.

• Medium-vigor variety; may require low levels of PGR application in propagation. Spray 500 ppm chlormequat chloride at day 18-20. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Strong-branched varieties; pinch early to avoid uneven branching: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 250-500 ppm to even out branches. • Prevention strategies for Pythium and Rhizoctonia are recommended shortly after planting into finished containers.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

CHRISTMAS BELLS ® Ships Beautifully for the Late Season

An exceptional mid-to-late poinsettia variety for almost all regions. Christmas Bells provides vibrantly rich, deep red-colored bracts. The very strong, upright, V-shaped habit works well with no rings in larger containers. This variety is the best late-season choice for Northern growers, with an excellent post-harvest performance.

REGIONAL REVIEW Tanya Carvalho Territory Manager, Canada

" Christmas Bells is a modern, rich, red poinsettia that works from coast to coast. "Strong, upright architecture means rings are not needed on 6" pots. From 2.5" mini pots to larger, 14" finished pots, Christmas Bells is the go-to variety for Canadian growers. Being early to color and late to flower makes Christmas Bells a retailer’s choice, with a sales window from Weeks 46-51."

VIGOR

8 WEEKS

NARROW MINI AVAILABLE

POINSETTIA POINTER:

“Christmas Bells is a great option for late-November to early-December sales.” – Lauren Blume

CULTURE THAT WORKS Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7; failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm chlormequat chloride spray at day 15-20 and can be repeated, if necessary. • Plant from liners to finished container when well rooted. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit and can go to final spacing very early, if needed; rings can be avoided, even in large pots.

Growing On • Grows aggressively when branches develop; strong growth October into early November; slows as finish approaches in late November. • Northern Climate: PGR limited to chlormequat chloride spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of daminozide (1,000 ppm)/chlormequat chloride (500 ppm) before September 20. • Late PGR applications: chlormequat chloride spray 500-750 ppm, end October 15. • Micro paclobutrazol drenches can begin in early October; too aggressive PGR applications in October can result in smaller bracts. Late Growing Stages • Feed continuously until finish; watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Finishes naturally in late November to early December; can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

TOP-SELLING REDS

Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS CHEER Always Uniform, Dark Red Christmas Cheer is a dark red-bracted poinsettia with medium vigor that is easy to grow and extremely uniform in production. Consider it your earlier version of Christmas Day Red.

8 WEEKS

NORMAL

VIGOR

8 WEEKS

NORMAL

POINSETTIA POINTER:

“Christmas Cheer grows steadily once the branches develop, exhibiting consistent growth through the crop until color begins.” – James Doukas

CULTURE THAT WORKS Propagation • Roots well; plant from a liner at 24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-18 from a liner; at day 28 for direct stick. • Breaks begin to grow 5-7 days after pinch. • In low-humidity climates, Florel applications before and/or after pinch may help hasten branching.

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of daminozide (1,000 ppm)/chlormequat chloride (500 ppm) before September 20. Apply later chlormequat chloride sprays at 500-750 ppm, with last applications by October 10. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • Requires the finished pH be maintained below 6.6 to prevent magnesium deficiency. This shows up in the form of interveinal chlorosis near the outer part of the leaves about 3/4 of the way up the plant, usually in late October. If this occurs, foliar applications of chelated magnesium can be applied.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

CHRISTMAS EVE RED Early Season, Superior Color

Christmas Eve Red is a strong, early-season, vivid red variety with superior color retention and long-lasting shelf life. Its upright, narrow habit and medium bract size make it an ideal variety for higher density production and shipping. Eve works well in 6-in. (15-cm) pots and times perfectly for Thanksgiving. Available as a mini cutting!

" Eve is the one-two knockout punch for a low-cost, high-quality poinsettia. "This efficient, modern poinsettia looks amazing with all bracts up on top. When grown under natural conditions, Eve can be produced to have a seamless delivery from early-Week 46 until well past Week 49, with a similar habit and sturdy stems with large flowers." REGIONAL REVIEW Manda Vuksanaj Territory Manager, Pacific Region

VIGOR

7 WEEKS

NARROW MINI AVAILABLE

POINSETTIA POINTER:

“Christmas Eve Red is an early variety that grows very little in late October and November.” – Lauren Blume

CULTURE THAT WORKS Propagation • Roots rapidly; plant from liner at 19-21 days; apply rooting hormone to base of cutting. • Uses feed aggressively; start feed program around day 7. Failure to feed early enough will result in yellowing. • High vigor level; will require PGR application in propagation; 500-750 ppm chlormequat chloride spray at day 15-20 and can be repeated if necessary. • Plant from liners to finished container when well rooted to prevent stretch. Early Finished Growth • Must be pinched early: at day 14-16 from a liner; at day 24-26 for direct stick; failure to pinch early will result in uneven branching. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm; recommended to even out the branches. • Branching occurs rapidly after pinch; PGR may be needed at 7 days. • Very upright habit; can go to final spacing very early if needed; rings can be avoided, even in large pots.

Growing On • Grows aggressively when branches develop; strong growth through mid-October, then slows as finish approaches. • Northern Climate: PGR limited to chlormequat chloride spray at 500-1,000 ppm. • Southern Climate: Use 1-2 spray applications of daminozide (1,000 ppm)/chlormequat chloride (500 ppm) before September 20. • Late PGR applications: chlormequat chloride spray 500-750 ppm, end October 10. • Micro paclobutrazol drenches can begin in early October through October 15; Christmas Eve Red is an early variety that will grow very little in late October and November. Late Growing Stages • Feed continuously until finish. Watch media EC and reduce feed levels to avoid rapid increase; indicates plants' need for nutrition is waning. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool to target week 50-51 sales; avoid dew point to prevent Botrytis .

TOP-SELLING REDS

Highest-Quality Genetics From the Number One Supply Chain

TOP-SELLING REDS

CHRISTMAS MAGIC ™ RED Programmable Powerhouse The best option for early, compact, red poinsettias, Christmas Magic Red displays a more saturated, non-fading color. It provides even branching with a better bract presentation on top of the plant for a higher-quality product. Plus, this variety is ideal for Southern growing and won’t delay in the heat. Christmas Magic Red is predictable, programmable and perfect for early Thanksgiving — hitting week 46 and 47 sales without ever missing a ship date.

VIGOR

7 WEEKS

NORMAL

POINSETTIA POINTER:

“Christmas Magic Red is specifically targeted for early sales of small to mid-sized containers, and should be shipped when ready.” – James Doukas

CULTURE THAT WORKS Propagation • Roots rapidly; plant from a liner at 22-24 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7.

Growing On • Grows steadily once the branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Northern Climate: Apply chlormequat chloride spray at 500 ppm. • Southern Climate: Can use chlormequat chloride spray up to 750 ppm; use daminozide/chlormequat chloride tank mixes with caution in the South and not at all in the North. • Use caution, as plants are low vigor and very responsive to PGR, especially paclobutrazol. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • A paclobutrazol application (1 ppm drench, or 5 ppm spray) can be applied at the very end of the crop at first pollen shed to increase shelf life and retain the cyathia.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

CHRISTMAS SPIRIT Vigorous and Versatile

Very large-bracted Christmas Spirit offers a rich red color for enormous retail appeal. This variety is best suited for large pots thanks to its high vigor and early flowering. Plus, this versatile poinsettia won’t delay in the heat for Southern growers, and is a superior choice for cold-finish production.

VIGOR

7.5 WEEKS

NARROW

POINSETTIA POINTER:

“Christmas Spirit is an early variety with a lot of vigor, yet is very responsive to PGR applications.” – James Doukas

CULTURE THAT WORKS Propagation

Growing On • Grows steadily once the branches develop, and exhibits strong growth through mid-October, then slows down as it approaches finish. • Northern Climate: Apply chlormequat chloride spray at 500-1,000 ppm. • Southern Climate: Use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Apply later chlormequat chloride sprays at 500-750 ppm, ending by October 10. • Micro paclobutrazol applications can begin in early October, stopping by October 15. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • High EC at finish can result in root damage, reduced shelf life and possible Pythium . • Can be held cool. Pay attention to the humidity and avoid dew point to prevent Botrytis .

• Roots rapidly; plant from a liner at 19-21 days. • Apply rooting hormone at the base of cutting. • Start feed program at day 7 to prevent yellowing. • Apply chlormequat chloride spray at 500-750 ppm at day 15-20 and repeat if needed. • Plant into the finished container when well rooted. • Feed aggressively; failure to feed early enough will result in yellowing and hardening. Early Finished Growth • Pinch early: at day 14-16 from a liner; at day 24-26 for direct stick. • Apply PGR when branches are 1-1.5 in. (2.5-4 cm), 7 days after pinch. • Apply chlormequat chloride spray at 500-750 ppm.

TOP-SELLING REDS

Highest-Quality Genetics From the Number One Supply Chain

SERIES POINSETTIAS

CHRISTMAS WISH ™ SERIES Brilliant, Mid-Season Color Right in line with Christmas Cheer, Christmas Wish Red features a slightly brighter red color that won’t fade in the heat of the South. The series features long-lasting cyathia for extended life on the bench and on the shelf. Its break-resistant, V-shaped habit means it ships and shows strong.

PINK

RED

VIGOR

8 WEEKS

NORMAL

POINSETTIA POINTER:

“Christmas Wish is slower out of the pinch than many other Selecta varieties, so be patient.” – Lauren Blume

CULTURE THAT WORKS

Growing On • Grows steadily once branches develop, and exhibits consistent slow growth throughout the crop until color begins. • Apply light PGR when branches are 1-1.5 in. (2.5-4 cm) using chlormequat chloride spray at 500-750 ppm. • Apply more aggressive PGR when branches are 2 in. (5 cm). • Southern Climate: Use 1-2 applications of daminozide (1,000 ppm)/ chlormequat chloride (500 ppm) before September 20. • Apply later chlormequat chloride sprays at 500-750 ppm, with last applications by October 10. • Micro paclobutrazol drenches can begin in early October. Late Growing Stages • Requires continuous feed until finish. • Reduce feed levels if media EC increases too rapidly. • Requires that the finished pH be maintained below 6.6 to prevent magnesium deficiency. This shows up in the form of interveinal chlorosis near the outer part of the leaves about 3/4 of the way up the plant, usually in late October. If this occurs, foliar applications of chelated magnesium can be applied.

SelectaNorthAmerica.com/Poinsettias | 800 879-2255

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